This is a job posting written in Korean.
Japanese Influencer Marketer
About the company
[BRAND] Pure Wellness is a pharmacy MSO startup creating a world where everyone can make smart and easy health-related purchases. We refine and curate only the essential health information and products from the overwhelming amount available. [WHY PVREWELLNESS] We started our business without external investment and achieved monthly sales of 1.2 billion KRW within just three months. This year, we are rapidly growing with the goal of opening more than 10 K-beauty pharmacies. Our biggest differentiator is our perspective as pharmacists, looking at products and customers. We evaluate products based on their ingredients and design curation tailored to customers' skin concerns. We create displays that not only showcase best-selling products but also explain why these products should be chosen. [OUR ROADMAP] We aim to become the most desired pharmacy in South Korea. • We lead with a differentiated and overwhelming customer experience. • We expand the warehouse-style pharmacy category targeting the domestic market. • We develop private brand products for smart and easy health consumption. In this journey, we are looking for true brand curators who create brands beyond products and set standards beyond choices.
Responsibilities
[The Japanese Influencer Marketer at Pure Wellness does the following] • Attracts Japanese customers to discover and visit Pure Wellness. • Establishes influencer marketing strategies and execution plans based on an understanding of Japanese customers and the market. • Plans content to promote Pure Wellness and the store on channels actively used by Japanese customers, such as Instagram, TikTok, and YouTube. • Designs the customer journey to ensure that interest in the content leads to pre-visit searches, saves, actual store visits, and purchases. • Communicates Pure Wellness's story in a way that resonates with Japanese customers. • Reinterprets messages produced in Korea into content that aligns with the language and sensibilities of Japanese customers, rather than simply translating them. • Analyzes beauty and skincare trends and customer responses in Japan to identify content themes and points of appeal. • Effectively conveys Pure Wellness's unique selling points by considering the content grammar and cultural context of each channel. • Expands the brand's influence in collaboration with Japanese creators. • Actively discovers and proposes collaborations with Japanese influencers and creators that align well with Pure Wellness. • Leads the entire collaboration process from outreach and communication to content guide creation, schedule management, uploads, and performance analysis. • Builds ongoing relationships with creators that extend beyond one-time collaborations, allowing for continuous partnership with the brand. • Uses data to assess the performance of content and campaigns, improving strategies to drive more customer traffic and purchases. • Compares the performance of creators, content themes, and channels to find effective collaboration methods.
Requirements
[We want to work with someone like this] • Someone with over 1 year of experience in Japanese influencer marketing, SNS content management, or digital marketing • A person who can speak Japanese at a native level and can communicate effectively in business in Japanese • Someone who understands the content grammar and user characteristics of major Japanese platforms such as Instagram, TikTok, and YouTube • A person who understands the culture and consumption context of Japanese customers and can connect this to content and marketing execution • Someone who can discover creators, build relationships, and lead the entire collaboration process • A person who can prioritize and turn ideas into tangible results even in rapidly changing situations
Working conditions
[We provide generous support for work immersion and growth] • Employee referral bonus of 2,000,000 KRW • Annual training expenses of 1,800,000 KRW per person • Monthly book allowance for 1 book • Active support for AI subscriptions and tokens [We support you to rest and work healthily] • Lunch allowance of 12,000 KRW per day • Dinner allowance and taxi fare support for overtime • Snacks for energy replenishment to focus solely on work • Annual comprehensive health check-up of 300,000 KRW per person • Employee pricing for all pharmacy products
Benefits
[It would be even better if you have this experience] • Experience living, studying, or working in Japan • Direct collaboration with Japanese influencers, creators, or MCNs • Experience managing or growing social media channels targeting Japan • Experience in Japanese marketing for beauty, skincare, healthcare, or offline retail brands • Connecting content performance not just to views and reactions but also to store visits or purchase conversions • Strong understanding of Japan's K-beauty consumer trends and the search/shopping behaviors of inbound tourists • Experience improving content or campaigns based on data and customer responses • Increased productivity in content planning, research, and repetitive tasks using AI tools
Hiring process
[Pure Wellness Joining Journey] Document Screening ＞ Culture Interview ＞ Job Interview ＞ Final Acceptance • The recruitment process may change depending on the situation. • Interviews will be conducted at the Pure Wellness headquarters (Seongsu-dong). • If there are any discrepancies or false information in the application documents, the recruitment may be canceled.