This is a job posting written in Korean.
North America TikTok Influencer Marketer
About the company
We create a joyful and beloved brand through overwhelming product satisfaction and brand experience. Wiret focuses on the value and essence of the brand by showcasing joy and emotion to everyone through unparalleled product satisfaction and enjoyable brand experiences. The first industry we concentrated on is the hair care market, where we have proven our capabilities through differentiated brand strategies and execution. We operate brands such as 'Dr.FORHAIR', which has been ranked No. 1 in the shampoo category of the Korean Consumer Satisfaction Index for 12 consecutive years, and 'UNOVE', which has won the No. 1 spot in the Olive Young hair care category for 5 consecutive years, as well as the 'TANGEL ANGEL' brand. Based on uncompromising quality, we have grown into a global No. 1 head care brand, surpassing the top domestic brand and dominating Asia, Europe, and North America. Wiret aims to achieve approximately 130 billion in sales by 2025 and is currently making explosive achievements by entering global markets such as the United States, Japan, China, Southeast Asia, and Western countries. We plan to aggressively strengthen our new brand portfolio through category expansion in the future. [Introducing the Team] The Global Growth Team's KOL Marketing Part is an expert organization that understands platform characteristics better than anyone else and delivers brand messages naturally and impactfully in the rapidly changing short-form content environment. The KOL Marketing Part goes beyond simple campaign management to create a creative performance organization where content and data strategies converge, capturing trends and encapsulating brand stories in short videos to drive consumer engagement. Additionally, we maximize the impact of brand messages based on platform algorithms and UGC (User-Generated Content), delivering authentic stories through challenges, influencer collaborations, and brand effects. Internally, we play a central role in achieving the organization's goals by driving integrated performance across all stages of the digital funnel through close collaboration with the BM, creative team, influencer agency, and others. [How This Will Benefit Your Career] The Global Growth Team's KOL Marketing Part offers a unique space where you can simultaneously experience the growth journey of a global beauty brand and enhance your capabilities as a KOL management expert. On a platform that leads global beauty trends, the team focuses not just on 'influencer recruitment' but on strategically selecting and collaborating with KOLs based on product expertise and trust, building long-term partnerships. This enables the brand's message to extend beyond one-time dissemination, allowing for sustainability and the formation of deep relationships. The expertise, reliability, and appeal of KOLs on the TikTok platform, combined with its unique short-form content and global user base, become powerful tools that immediately influence consumer purchase intent. Through this process, members naturally acquire skills in designing collaboration strategies from a full-funnel perspective, data-driven performance analysis, and a sense of global market operations. Furthermore, gaining practical experience in multicultural content planning and communication environments while conducting KOL campaigns with global beauty brands lays the foundation for growing into a KOL management expert who can thrive in various markets. In this way, the KOL Marketing Part provides members with a platform to grow into strategic digital communication leaders who create brand impact in the global beauty market, not just 'TikTok operators.' We will actively support you to shine in your experience, so we look forward to your interest!
Responsibilities
• Planning and operation of North American influencer/KOL collaborations (focused on TikTok, with potential expansion to other platforms) • Management of seeding campaigns (planning PR kits, product shipping, list management, result tracking) • Planning influencer content/contract management/overall campaign management • Communication with agencies and individual creators • Operating KOL collaborations in conjunction with PR/Paid/Owned channels from an IMC perspective • Analyzing campaign performance and deriving improvement directions • Analysis of short-form trends and content insight reports
Requirements
• Candidates with more than 3 years of marketing experience or equivalent practical experience in influencer/KOL marketing • Candidates with experience in influencer/KOL collaboration or content marketing • Candidates with experience in reviewing and managing practical documents (contracts/collaboration terms, etc.) • Candidates who can communicate in English (email/DM/meetings) • Candidates who can use basic work tools such as Excel and Notion
Working conditions
※ The personnel system and benefits may vary depending on the position or type of employment. Supporting the future and growth! • Incentives: Biannual incentives based on growth and performance • Book and education support: Support for online and offline training and book costs • Employee referral program: Referral bonus up to 5 million KRW • Department activity expenses and team leader activity expenses support • Wyatt Culture Day (WCD): Support for various cultural activities • Onboarding program: Support for various activities and costs Providing an environment for optimal conditions! • Happy Monday system: Start work at 1 PM every Monday • Hybrid work system • Latest work equipment: MacBook or Gram provided based on job role • Meal and transportation expenses for night and weekend work • Fieldwork support: Company vehicle or corporate card (transportation expenses) provided • In-house snack bar: Unlimited variety of drinks and snacks Rest and leisure are important too! • Refresh leave: Paid leave support for long-term employees • Summer vacation: Paid leave and vacation expenses support • Compensatory leave: Compensatory leave provided for extended and weekend work • Half-day and half-half-day leave system • Cultural leisure expenses: Usable for fitness training, cultural activities, medical expenses, travel expenses, etc. • Discounts at partner resorts and hotels Supporting health and happiness! • Group accident insurance: Support for family group accident insurance enrollment • Leave and expenses for celebrations and condolences • Pregnancy and childbirth policy: Support for pregnancy and childbirth policies according to labor standards law • Health check-up: Support for annual check-up costs • Birthday benefits: Points for purchasing company products • Employee discounts: Significant discounts when purchasing company products • New employee welcome kit • Holiday gifts: Gift certificates for Lunar New Year and Chuseok holidays
Benefits
• Experience in North American target influencer marketing or seeding operations • Experience with short-form content such as TikTok, Reels, Shorts • Marketing experience with beauty/fashion/lifestyle brands • Residence in an English-speaking country or experience collaborating with overseas KOLs • Experience in planning and executing agency or paid KOL campaigns directly
Hiring process
Document screening > 1st practical interview > 2nd executive interview > Negotiation of terms > Final acceptance and joining • For some positions, interviews may be consolidated into the first round. • For some positions, additional coffee chats and reference checks may be conducted. • Depending on the results of the document screening, additional materials may be requested. • Interviews will be conducted online via Google Meet (excluding some positions). • If false information is found in the submitted documents, employment may be canceled. • It is recommended to submit portfolios and resumes in PDF format (under 50MB). ※ Others • This announcement may close early once recruitment is completed. • A 3-month probation period will apply upon joining (for regular positions only). • 100% of the salary will be paid during the probation period. • Foreign applicants may apply if they hold a visa without disqualifications for the position (application may not be possible depending on the remaining duration).