This is a job posting written in Korean.
[Milk Touch] Global SNS Content Planning and Operations Manager
About the company
Introducing Olive International! Olive International meticulously reflects segmented consumer needs and operates all processes from brand planning to launch and expansion in-house. Currently, we are achieving explosive growth of 263 times with three brands and are making strides into the global market. We are looking for talented individuals to join us on the journey of successfully growing new brands! [Brand Headquarters Milk Touch] Introduction "Milk Touch is a global beauty brand that has experienced explosive growth of over three times each year since its launch in 2019, surpassing the limits of K-beauty and boasting a fandom in over 10 countries worldwide." Milk Touch has grown with the tenacity of making 'Customer's Voice' the reason for its existence, ensuring that not a single skin concern is overlooked. Products like 'All Day Long & Curl Mascara' and 'Silver Veil Makeup & Lip Gloss', which have dominated category rankings on Japan's largest shopping platforms Qoo10 and Rakuten, demonstrate Milk Touch's overwhelming product strength. The organically connected infrastructure from product planning to global marketing, distribution, and quality control is the core driving force behind Milk Touch's annual growth of over 300%. It is now time to expand the verified growth formula from Asia to the entire world, with the forefront being the SNS that first meets global customers. We are seeking a 'Global SNS Content Marketer' who will design country-specific channel strategies and expand Milk Touch's fandom through viral content that leads from views to purchase conversions. Reasons to Recommend This Position • Join from the initial stage of transplanting a verified growth formula to global SNS channels, allowing you to design channel strategies and content frameworks from the ground up. • Not only engage in planning and production but also connect content performance to e-commerce and retail sales, growing as a 'marketer proven by results.' • Experience in real-time the process of your hypotheses being implemented into content and validated by global customer response data. • Actively introduce the latest AI tools as productivity-enhancing instruments and collaboratively elevate the team's content production methods.
Responsibilities
[Responsibilities After Joining] Mission 1. Build and Lead Global SNS Channels • Establish and operate channel growth strategies optimized for each country's SNS environment (Instagram, TikTok, etc.), managing communication with local customers • Monitor global beauty trends and competitor content in real-time to present Milk Touch's unique content direction • Manage a consistent brand message that maintains the tone and manner of each channel while resonating with local customers Mission 2. Plan and Produce Global Viral Content • Lead the entire process of planning and editing short-form content such as reels and TikToks that drive views and shares • Plan visually appealing image content that integrates the product's unique features into the global customer's lifestyle • Implement global storytelling using visual elements and sound rather than text-centric approaches Mission 3. Optimize and Improve Content Performance Based on Data • Analyze key engagement data such as views, saves, and shares for each piece of content, and create performance reports based on traffic and conversion metrics • Formulate content hypotheses based on analyzed insights and derive viral success formulas through A/B testing • Collaborate with relevant teams to utilize validated content for influencer seeding, advertising materials, etc. • Actively utilize tools like ChatGPT and AI video editing tools to maximize both content production efficiency and quality
Requirements
Skillset • 2 to 5 years of experience in managing SNS channels and content marketing for consumer brands such as beauty and fashion • Understanding of the grammar of short-form platforms like Instagram and TikTok, with experience in planning viral dissemination points to achieve results • Experience in directly managing brand or personal SNS accounts and driving follower and engagement growth • Ability to execute the entire process from content planning to production (including simple shooting and editing) based on trend-catching skills • Capability to create natural and trendy global SNS content and write captions (copy) in English Mindset • A 'super fan' level of interest and affection for global beauty trends and the short-form platform ecosystem • A willingness to quickly try various content formats and learn from result data rather than striving for perfection • Ability to analyze other brand cases to understand 'why they succeed' and reinterpret them in Milk Touch's unique way • A proactive approach to sharing ideas with team members and aiming for positive communication
Working conditions
• Flexible working hours from 9 to 10 AM: From Monday to Friday, you can start work flexibly between 9 AM and 10 AM according to your schedule and condition. • No wasted time with hourly leave: Our leave system allows you to take time off in one-hour increments, helping you maintain work focus and balance your personal lifestyle. • 2-hour early leave on your birthday: On your special day, enjoy a little extra happiness with your loved ones. • Refresh support: After 5 years of service, we provide a vacation allowance of 2 million won as a reward for your hard work! • Zero worries about meal expenses: Lunch and overtime meal expenses are covered separately. • Annual cultural allowance of 1 million won: Enjoy personal development and hobbies to your heart's content. • Generous bonuses: Holiday bonuses and birthday congratulatory funds are provided. • Health check support: Your health is as valuable as your achievements, so we support regular health check-ups. • Up to 90% discount on company products: We support you in enjoying our brand's products without financial burden.
Benefits
• A person who can prove growth through objective metrics such as followers and views by managing the official SNS channels of a beauty brand. • A person with experience in content creation and managing official social media targeting the global market. • A person who has experience generating sales results through influencer marketing, TikTok Shop, performance advertising, etc., via content planning. • A person who has created creative materials for advertising platforms such as Meta and TikTok and improved performance. • A person who can skillfully utilize the latest AI tools like ChatGPT and Midjourney in content planning and production. • A person who can use design tools (Photoshop, Illustrator) and video editing tools (Premiere Pro, CapCut, etc.).
Hiring process
[Joining Process] • Selection Process: Document Screening ＞ 1st Interview ＞ 2nd Interview ＞ Compensation Negotiation ＞ Final Acceptance • Depending on the position you applied for, there may be additional preliminary tasks, phone interviews, or coffee chats. • The selection process may vary based on the position and employment type. [Working Conditions] • For foreign nationals, possession of an F visa or a work-eligible visa is required. • Work Location: 398 Seocho-daero, Seocho-gu, Seoul (14th Floor, Greats Gangnam, Olive International)