This is a job posting written in Korean.
[Playo] Account Manager (Greater China Region)
About the company
Even as games change, the value of gamers remains constant, which is why Playio is creating a world where gamers are valued. GNA Company operates the global game reward platform Playio. Playio provides better benefits and experiences for users who love games, while also offering marketing solutions to game companies that span from pre-registration to launch and through the growth stage of service.
Responsibilities
If you join us, you will do the following tasks: 1. Planning and operating marketing campaigns for game companies • Design, set up, and operate customized campaigns according to the marketing goals of game companies. • Support the entire marketing cycle from pre-registration to user acquisition (UA) and retention campaigns, optimizing campaign performance through real-time monitoring. 2. Data-driven performance analysis and optimization • Analyze campaign performance based on key performance indicators such as CPI, ROAS, and Retention, and derive improvement measures. • Establish and execute data-driven KPI optimization strategies to maximize marketing efficiency. 3. Building and managing strategic partnerships • Build strategic relationships with major game companies and agencies in China, strengthening long-term partnerships for continuous collaboration. • Expand collaboration opportunities and enhance customer satisfaction through close communication with partners. 4. Identifying business opportunities and expanding revenue • Continuously discover re-sell, up-sell, and cross-sell opportunities to contribute to increased advertising revenue and improved partner satisfaction. 5. Service improvement and collaboration with related departments • Collect and analyze VOC (Voice of Customer) from partners and users to suggest directions for platform improvement. • Collaborate with internal related departments to support UX improvements and the introduction of new features, contributing to strengthening service competitiveness.
Requirements
| You can sufficiently learn about game advertising domain knowledge through internal onboarding, so please do not hesitate to apply even if you do not have related experience. • A person who understands the psychology and behavior patterns of game users based on a high interest and understanding of mobile game trends and various genres. • A person who has the analytical skills to analyze marketing performance data and derive data-driven insights. • A person who prioritizes the success of clients (game companies) and has an interest and sense of responsibility for building long-term partnerships. • A person who has excellent communication skills to collaborate smoothly with internal related departments and lead communication with clients. • A person who can communicate at a native level in Chinese and has a high understanding of Chinese culture or has experience living in China.
Working conditions
GNA Company believes that individual growth leads to team growth. • We work at our own rhythm: - We operate a flexible working hours system, allowing employees to start between 8:30 AM and 10:30 AM. - We work together in the office for four days a week, and on Wednesdays, we work from home (Focus Day). • We create an environment conducive to immersion in work: - We actively utilize various SaaS and AI tools, including Claude, Slack, Notion, and Jira. - We provide the best-suited equipment for work, such as MacBook Pro·Air, iMac, and LG gram. - We have a relaxation area where employees can comfortably rest and communicate with colleagues. - We offer a variety of beverages that are updated weekly, and coffee and tea are freely available on each floor. • We spare no support necessary for growth: - Employees can freely apply for books and training needed for their work. - We actively encourage the use of new tools and technologies for better work methods and growth. • We take care of physical and mental health: - We support comprehensive health check-ups. - We provide three psychological counseling sessions per year. • We cherish the moments we work together: - We celebrate and support important moments for our members, such as birthdays, family events, and holidays. - We provide holiday gifts.
Benefits
• Candidates with less than 2 years of relevant experience are welcome, including new graduates. • Those who have executed advertisements based on practical experience in performance marketing and improved key performance indicators such as CPI, ROAS, and Retention. • Individuals who have solved problems arising during campaign execution and improved marketing performance through optimization efforts. • Experience in B2B sales targeting game companies or IT firms, or those who have proactively built and managed cooperative relationships with clients. • Candidates who have successfully completed projects in collaboration with various relevant departments. • Individuals who enjoy games of various genres and possess a passion for gaming and a high understanding of user experience. • Experience in increasing sales through cross-selling/up-selling by proposing additional solutions to existing clients.
Hiring process
The process until joining goes like this: Document screening - We review your experiences and interests. Email questionnaire & competency test - We check your work experience and tendencies. Final interview - We discuss how we solve problems together and share experiences. Compensation negotiation - We coordinate salary and start date. Final acceptance - You become a new colleague at Playo! ※ Additional interviews or tasks may be conducted depending on the hiring situation.