This is a job posting written in Korean.
China Marketing PM
ExperiencedAny education평일근무한국어 IntermediateAbout the company
Samyang Foods has been leading the food industry since its establishment in 1961, introducing Korea's first instant noodles in 1963. It has grown into a comprehensive food company by expanding its product range to include snacks, sauces, and HMR. In addition to the domestic market, it operates sales subsidiaries in major overseas markets such as the United States, China, and Europe, establishing a global network to secure a stable production system. Furthermore, Samyang Foods is agile in responding to the changing global food market and consumer trends, continuing to innovate in product development and brand expansion. As a global food company competing and growing on the world stage, we are looking for talented individuals who can help create even greater possibilities in the future. This role involves reviewing commercial cost management and investment appropriateness for effective sales and marketing activities in our rapidly expanding global company.
Responsibilities
This position is responsible for the launch and management of products for the China operations, working as a member of the China Product team at Samyang Foods headquarters. Based on a high understanding of the NPD process, you will collaborate with relevant departments such as marketing, R&D, purchasing, SCM, factories, and quality to launch, renew, and manage products. Additionally, you will help establish the product operation strategy for Samyang Foods' China business. 1. Product Development (NPD) • Planning new products and deriving concepts based on consumer and market analysis in the Chinese market • Designing taste and specifications, and coordinating development with R&D, quality, and production departments • Validating concepts through consumer research (VOC, review analysis, etc.) • Establishing pricing strategies, planning packaging and packages, and coordinating production and supply plans 2. Product Launch and Renewal Management • Managing the entire process of new product launches (planning → development → production → launch) • Renewing existing products and managing their lifecycle (including discontinuation and transition) • Monitoring performance post-launch and deriving improvement plans 3. Product Portfolio Strategy • Setting the direction for Samyang Foods' product portfolio in the Chinese market and establishing SKU operation strategies • Defining brand positioning and product architecture • Identifying opportunity areas through competitor and market trend analysis 4. Collaboration with Relevant Departments and Corporations • Coordinating product strategies and current issues with the China corporation, local sales, and marketing • Managing collaboration and schedules with relevant departments such as headquarters R&D, production, SCM, and quality
Requirements
• Experience in product planning, development, and PM in a food manufacturing or consumer goods company (5 years or more) • Ability to communicate in English / Chinese for business purposes • Experience leading new product launches or renewals • Market and consumer data analysis skills (utilizing market data such as NIQ, consumer research) • Experience in cross-department collaboration and schedule management • Ability to write reports in English and Korean
Working conditions
• Casual dress code • Lunch meal support, unlimited snacks and coffee • Day off for founding anniversary • Welfare points, birthday celebration money, summer vacation allowance, discounts for recreational facilities, gifts for Labor Day, group accident insurance (actual cost insurance) • Support for celebrations and condolences • Welcome kit, maternity kit provided • Education support (certification support system, job academy, etc.) • Accommodation provided at Samyang Round Hill
Benefits
• Experience in the Chinese market or working experience in China • Experience in product development in food categories such as ramen and noodles • Experience in establishing product portfolio strategies • Understanding of pricing strategies and cost analysis (PnL) • Experience in collaboration with overseas subsidiaries • Experience in reporting to executives
Hiring process
• Document review → 1st round practical interview (video/in-person) → 2nd round executive interview (video/in-person) → Reference check → Negotiation of terms and employment medical examination → Final acceptance • ※ Only successful candidates will be individually notified.