This is a job posting written in Korean.
fwee Global Performance Marketer
ExperiencedAny education평일근무한국어 IntermediateAbout the company
Founded in 2018, BENOW is a global beauty company that operates the skincare brand numbuzin, the makeup brand fwee, and the body care brand Knock. Under the vision of becoming the 'Global No.1 Beauty Company,' BENOW is continuously introducing new brands across various categories and growing. Currently, it exports products to approximately 14 countries worldwide and is rapidly expanding its presence in the global market based on differentiated product strength and brand competitiveness. In particular, the company is gaining industry attention by achieving an annual revenue of 325 billion won by 2025 without external investment, just six years after its brand launch. Additionally, it is preparing for an IPO in 2027-2028 and aims to leap into a comprehensive beauty company with an annual revenue of 1 trillion won in the long term. BENOW believes that the growth of the company begins with the growth of its members. It provides industry-leading compensation and growth opportunities, creating an environment where members can fully realize their potential. We are looking for talented individuals to join us on this challenging journey toward becoming the Global No.1 Beauty Company and to create new history together. About fwee Global Marketing Team BENOW, and what we do The fwee Global Marketing Team is responsible for creating content that allows global customers to discover and experience fwee across various channels. From social media to digital advertising, and through various touchpoints such as the global official mall and Amazon, we plan and produce content that consistently conveys fwee's unique sensibility and brand mood. We are looking for someone who can create diverse content in line with rapidly changing global trends and platforms, contributing to fwee's global growth.
Responsibilities
• Establishing global performance marketing strategies and managing campaigns • Executing and optimizing paid advertising on Meta, TikTok, Google, etc. • Planning and managing performance of image and short-form conversion ad materials • Planning and executing ads utilizing influencer and UGC content • Conducting data-driven advertising experiments and deriving insights • Improving conversion rates on detail pages and purchase journeys • Analyzing advertising performance and managing budgets
Requirements
• Candidates with 2-5 years of experience in performance marketing • Candidates with experience in managing major advertising platforms such as Meta, TikTok, and Google • Candidates who can formulate and execute improvement hypotheses based on advertising data • Candidates who can plan image and short-form conversion advertising materials • Candidates with an understanding of key performance indicators such as ROAS, CPA, and CVR • Candidates who can view not only advertisements but also detail pages and the purchase journey
Working conditions
• Biannual performance bonus payment (600%~800% based on monthly salary) • Meal allowance • Product discounts and new product giveaways (50% discount on company products) • Support for affiliated leisure facilities • Support for celebrations and condolences • Half-day leave on birthdays • Health support • Education expense support • Operating expenses provided by team • Anniversary gifts • Housing fund support
Benefits
• Experience in marketing for North American target beauty and cosmetic brands • Experience in utilizing UGC and influencer content in advertising • Ability to plan and review English advertising copy • Experience in Amazon advertising or operating global D2C channels • Experience in improving performance through data and iterative experimentation
Hiring process
• Document screening > Organizational fit assessment > First round practical interview > Second round executive interview > Negotiation of terms > Final acceptance ※ The recruitment process may have some stages added or omitted depending on the situation. ※ If necessary, reference checks may be conducted for candidates who pass the interview stages. ※ After final acceptance, we will assist you in naturally adapting to the team through an onboarding program. □ Required documents to be submitted: • Resume + Binau self-introduction (to be submitted as a single file in Korean) • Portfolio (optional) * For documents, please include detailed work experience along with education, major, GPA, and language proficiency. * For portfolios, submission is mandatory for design and BM positions. For other positions including marketing, submission is optional but can greatly assist in assessing job competencies. [Self-introduction Questions] 1. Please introduce yourself and explain your motivation for applying to Binau. * Introduce yourself based on your values and tendencies, and specifically describe the criteria you consider most important when choosing a company and how Binau meets those criteria. (Word count: 1000 characters) 2. Please share the experience you worked hardest on, whether it was a success or failure, and what you felt/learned during that process. * Focus on the specific process you went through to achieve your goal rather than the outcome (success/failure), and write about how you grew and what you learned from that experience. (Word count: 1000 characters)