This is a job posting written in Korean.
[ANUA] Offline Marketing Manager for Japanese Brand
About the company
The Founders is a global commerce startup that operates the skincare brand 'Anua', pet supplies 'Project21', and derma hair care 'From Labs', with the goal of becoming the 'Global No.1 Brand Builder', loved by customers in over 160 countries. In particular, Anua has been recognized as a 2024 Amazon Top Brand, ranked 1st in the Amazon US Prime Day category, achieved the number one spot in mega sales for four consecutive quarters in 2024, ranked 1st in the toner category on Japan's Qoo10, and won five awards at the 2024 Olive Young Awards in Korea, rapidly establishing its position as a K-beauty brand in both domestic and global markets. Additionally, it has confirmed its entry into Ulta Beauty and Boots, the largest drugstores in the US and UK, respectively, accelerating its global expansion. Since its founding in 2017, the company has recorded an average annual growth rate of over 250%, with a remarkable 300% growth in 2024 compared to 2023. With sharp strategies penetrating the existing cosmetics market, it is autonomously developing its business based on a stable financial environment without external investment interference. We are looking for top talent to lead the growth of a global beauty brand beyond K-beauty in a highly dense organization of over 230 top talents with experience in various fields such as entrepreneurship, unicorn startups, consulting firms, venture capital, global consumer goods companies, marketing agencies, and media commerce. Good Company Wanted: https://www.wanted.co.kr/events/good_company11 People Director Interview: https://n.news.naver.com/mnews/article/092/0002379750?sid=105 Latest Articles on The Founders: https://isplus.com/article/view/isp202508210235 The Founders News: https://thefounders.kr/news-article The Founders Homepage: https://thefounders.careers/ [This position offers the following growth opportunities.] • Offline events are the most vivid touchpoints for the brand to meet Japanese consumers directly. You will play a key role in planning and implementing the brand's worldview in offline spaces, delivering deep experiences to customers, rather than just being an on-site operator. • You can develop your skills by defining and executing tasks for brand growth, rather than focusing on specific tools or functions. • You will be able to lead tangible results in the market by collaborating with outstanding colleagues in sales, planning, and design within an organization aiming to enter the global Top 10 brands in the Japanese beauty market. • In a rapidly growing startup environment, you can demonstrate high initiative and autonomy, implementing your ideas into actual campaigns.
Responsibilities
Lead the entire process from planning to on-site operation of offline events and pop-up stores for the local Anua brand in Japan. 1. Offline Campaign Planning and Management • Establish and plan offline marketing strategies that connect online and offline for local pop-up stores and brand events in Japan. • Derive a clear concept and establish direction suitable for the event's purpose, and create actionable plans and detailed operation guidelines. • Analyze performance and prepare a report after the offline event concludes (ROI analysis and insights derivation). 2. Collaboration with Local Partners and On-Site Control • Communicate and closely handle collaboration with local agencies and construction companies in Japan. • Perform the role of a controller for the overall site, checking setup and operational processes to ensure smooth execution of offline events. 3. Global Offline Trend Research • Continuously monitor and analyze offline event trends, spatial planning trends, and best practices from other companies in Japan and Korea.
Requirements
• More than 3 years of experience in offline marketing, promotions, and campaign planning for the Japanese market in an in-house brand or agency. • Exceptional ability to clearly understand project objectives, derive attractive concepts, and visualize and document them in a logical proposal. • Ability to smoothly lead purpose-driven communication with relevant internal departments and local partners in Japan. • Experience leading the entire process from planning to execution of offline events (popup stores, promotions, exhibitions, etc.), regardless of scale. • Proficient in Japanese at a business level or higher (JLPT N1 or above).
Working conditions
We provide various benefits to help you focus more on growth. We promise more possibilities in the future. Learn to your heart's content We support books and lectures for skill development without budget restrictions. Enjoy your work We generously provide breakfast for a vibrant day, various snacks, coffee, and nutritional supplements. Stay healthy in body and mind We support an annual comprehensive health check-up, paid leave, medical expenses for yourself and your immediate family (including pets), psychological counseling, and exercise expenses for team members' health. Together when needed We operate birthday leave and gifts, bereavement leave, bereavement goods, family care leave, and flexible working hours during childcare. Grow together We have a buddy system for the soft landing of new hires, lesson & learn sharing sessions between brands, random lunches with team members from other teams, and team bonding dinners. Special for team members We provide welcome gifts for new hires and employee discounts when purchasing our products. Use your annual leave freely You can use your annual leave flexibly in hourly increments. Support during unavoidable overtime Dinner allowances and taxi fares home are provided during overtime. You can experience growth in the promising K-beauty industry, which is rapidly expanding. Despite the rapid growth in personnel, we offer salaries above the industry average and allow a horizontal organizational culture and casual dress code. Additionally, we provide parking support and various amenities to create a comfortable working environment for employees.
Benefits
[Experience] • A person with a high understanding of the Japanese beauty market and consumer tendencies. • A person who has experience planning offline marketing campaigns in the cosmetics or FMCG industry. • A person who has successfully derived marketing insights based on market analysis and connected them to actual offline actions. [Disposition] • A person who breaks the limits of "what cannot be done" and has the execution ability to find ways to achieve goals. • A person who can establish sharp hypotheses based on their own data and logic, even in the face of abstract planning tasks, and prove them. • A person who collaborates based on transparent information sharing and can flexibly accept and develop feedback from the team and partners.
Hiring process
• Document screening > Phone interview > In-person interview > Reference check > Negotiation of terms > Final joining • Application documents: Resume (free format), Career description or portfolio (mandatory) • The recruitment process will proceed as outlined above. Individual notifications will be provided if there are changes based on circumstances. • If global face-to-face communication is a major part of the job, an interview in the relevant language may be conducted. • Depending on the results of the document screening, additional materials or task assessments may be requested. • All recruitment is conducted on a rolling basis, and the announcement may close early if successful candidates are identified. • There is a 3-month probation period after hiring confirmation, during which 100% of the salary will be paid. • If any false information is discovered in the submitted materials or throughout the recruitment process, the hiring will be canceled.